Too often publishing is either horribly rushed (just to meet a deadline) or not done at all because fear and perfection are in the way. These two situations make your audience and me very sad.
After all your thoughtful hard work and commitment, you go and do this?! Okay, a little dramatic there I admit, but this is why in for this episode, I’ll be discussing why and how you can publish with podcasting happiness.
Jump To What Was Discussed:
00:34 - Common publishing mistakes.
01:26 - How time blocking for publishing can help.
02:05 - Overcome the excuses and fear of publishing.
02:48 - How to build your podcasting confidence.
03:03 - Why using other publishing platforms is important.
03:46 - Tool time! A unique way to subscribe to podcasts.
04:04 - Episode 5 teaser!
04:24 - Important questions for you.
Time Block...you bet the T word is back. It’s no magic that when you make time for it, situations turn out for the better.
Just like planning and recording, time blocking for publishing is needed to ensure your message or interview gets across clearly and in the best possible way. Having this focus is primarily for your audience and then discoverability.
Time block for editing, show notes, episode promotional elements, and anything else that goes into publishing your podcast.
Just barely getting your episode published, for the most part, means you missed something very important or the quality isn’t quite there.
Some may take this editing, time blocking for publishing or even planning way too far and use it as an excuse for not publishing their episode.
These excuses sound like…
'It’s just not there.’ or ‘I’m afraid people will judge me or call me out on this little part.’
As Steven Pressfield puts it “You have to make yourself stop. Better to go with something that’s alive than to refine it and correct it to death.” He goes on to say in that article “The pursuit of perfection is resistance.”
Perfection and resistance (forms of fear) which will lead to podfading.
Publishing will lead to confidence and opportunities. Confidence continues to build over time, every time you publish your episodes.
Let’s move away from the episode level to the SHOW level of your podcast.
Publishing is the activity of making information available to the general public. Apple Podcasts (formerly iTunes) is a great start, but don’t stop there.
To successfully publish, make your podcast, your voice, your message, available on as many platforms as possible so that no one gets left out.
I strongly believe we have to make our podcast SUPER accessible. We can do this by having it on our website (not hidden), on Android apps, Google Podcasts, TuneIn, Spreaker, Stitcher, and YouTube!
There’s even a cool service like Subscribe by Email. This is not to be confused with signing up for a newsletter.
The way this works is that whenever you publish an episode, it will directly email the episode to the person!
Now here’s an illusion I’d like to remove: Publishing doesn’t mean you are done with the episode.
Having a podcast is about starting the conversation, but if you don’t make time to engage with your audience, then you’re just having a conversation with yourself.
Engagement, that’s what’s coming up in the next episode. Make sure you’re subscribed to the show!
Most importantly, I’d love to continue this conversation with you, so let me know what’s the hardest part for you when it comes to publishing.
Is it a matter of getting help?
Is confidence the root of the cause?
Speaking with confidence and without the “umms”, “ahhs”, and stuttering comes with practice.
But did you know that there are apps to help with that?
Here are a two apps that can help us become better speakers:
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